Regulation and the Direct Marketing Industry
Office of Regulation Review Submission
The Office of Regulation Review submission, Regulation and the Direct Marketing Industry, was released in May 1995. The submission comments on the direct marketing industry in response to the discussion paper from the Working Group on Direct Marketing.
CONTENTS
Preliminaries
Cover
The Office of Regulation Review
The direct marketing industry
Market disciplines on poor performance
Potential impact of regulation
Privacy
Cooling-off periods
A balanced approach
Direct marketing is not unregulated
Is consumer redress a problem?
Government policy on regulation
Alternatives to regulation
Regulatory impact assessment
Concluding comments
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